As well as steep discounts on Amazon's popular Echo speakers, Kindle tablets and Fire TV sticks, Prime Day often sees price drops on must-have gadgets and smart home tech such as DJI drones and Roomba robotic vacuum cleaners.
Amazon is now a global company, so it doesn't matter in the bottom line if the United States sales are not setting a new record. Members worldwide purchased more than 100 million products during Prime Day 2018.
Outside of Amazon-branded products, the Instant Pot, 23 and Me DNA test and the LifeStraw water filter were the best-selling items in the U.S., while the Bosch cordless drill, Philips Hue light strip and Finish dishwasher tablets were purchased the most in the UK.
The company reports earnings for the second quarter later this month, when it could provide more anecdotal information about Prime Day results, but the actual numbers won't be reflected in that report because the shopping event took place after the quarter ended. Amazon's longest mid-summer sales event to date, Prime Day 2018 continues to run until midnight on Tuesday - an incredible 36 hours of exclusive deals. Amazon also highlighted Brandon Straub of Tegu, who remarked that "Prime Day has been our most successful day ever when launching new products".
Website glitches on Amazon.com started immediately as Prime Day began, with the website presumably crushed under the strain of a horde of shoppers.More news: Mesut Ozil to join Arsenal on Singapore pre-season trip
At Amazon-owned Whole Foods, organic strawberries were best-sellers.
To start with, the company's many third-party sellers managed to rake in "far" over $1 billion in sales during the event.
Making matters worse, it took Amazon several hours before it acknowledged the outage, eventually issuing a statement Wednesday evening.
Rocco Braeuniger, Amazon Australia Country Manager, asserts local response to Prime "exceeded" expectations, with more member incentives to be rolled out soon.
Online retail juggernaut Amazon's blink-and-you-miss-it deals offered during its first local Prime Day sales event has raised questions about "bait advertising", and how limited a retailer's special offers can be. Once those issues were ironed out though, it's been smooth sailing with nothing standing between shoppers and the killer Prime Day deals they had been waiting for. Fast Comparison participate in affiliate programs including the Amazon Associates program and earn income by providing links to Amazon.com, Amazon.co.uk and other websites. Wall Street analysts said there were problems with executing sales for at least two hours, likely due to excessive the volume of user traffic.