Google to invest $550 million in China e-commerce giant JD.com

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Meanwhile, JD.com will bring high-quality products to other parts of the world through Google Shopping.

The company said Monday it will invest $550 million in JD.com, a leading Chinese e-commerce company also known as Jing Dong, to provide consumers easier options to shop online and tap into the Southeast Asian market.

JD.com's US -listed shares rose 0.4 percent to close at $43.76 on Nasdaq.

Google's search engine has been blocked in China since 2010 over its refusal to censor search results to comply with local laws.

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FILE PHOTO: A logo of JD.com is seen on a helmet of a delivery man in Beijing, China June 16, 2014. Google is increasing its investments across Asia, including a rumored deal to invest in the Indian e-commerce company Flipkart.

In this case, it appears that the greatest value within the partnership is the data that Google can bring to help JD.com grow outside of China. This will give them less than a 1 percent stake in JD, a spokesman for JD said. Google is also thought to benefit from JD.com's initiatives into voice-powered shopping.

JD's partnership with Google, adds to the company's portfolio of partnerships, such as its longstanding deal with Chinese tech giant Tencent, along with a host of retail giants including Walmart and Suning.

"This partnership with Google opens up a broad range of possibilities to offer a superior retail experience to consumers throughout the world", JD.com Chief Strategy Officer Jianwen Liao said in the press release.

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