Apple snags Oprah Winfrey in original content deal


Apple says it has reached a multi-year deal with Oprah Winfrey to create original programs for its streaming service.

"Winfrey's projects will be released as part of a lineup of original content from Apple", the company said.

This is also the latest addition to Winfrey's media empire.

The deal no doubt bolsters Apple's position as it looks to go toe-to-toe with competitors like Netflix, Amazon and Hulu in the next era of entertainment.

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Winfrey's other projects include her podcast version of her Emmy-winning Super Soul Sunday series on Apple Podcasts, and executive producing OWN's Queen Sugar and Greenleaf. Apple made clear that this new deal would not affect Winfrey's contract with OWN, the television network she debuted back in 2011 and with whom has recently extended her contract through 2025.

Under her contract with OWN, Winfrey can appear on camera on other platforms on a limited basis.

Winfrey, a producer, an Oscar-nominated actress, talk show host, philanthropist and entrepreneur, hosted the #1 daytime talk show The Oprah Winfrey Show for 25 years and via her Harpo Productions developed the long-running hit syndicated shows Dr. Phil, The Dr. Oz Show and Rachael Ray. Under these exceptions she is a contributor on CBS' 60 Minutes and past year executive produced and co-starred in the HBO movie The Immortal Life of Henrietta Lacks.

It has also ordered a remake of Steven Spielberg's 1980s science fiction anthology series Amazing Stories. Perhaps most famously, Netflix signed both Ryan Murphy and Shonda Rhimes to deals valued at over nine figures each.