Snapchat has also faced intense pressure from Facebook, which has updated its range of social apps, Messenger, Instagram and WhatsApp, with features to similar to those on Snapchat, including Stories and camera filters.
Snapchat user numbers rose only 2% in the last three months, as parent company Snap Inc reported financial results below analyst expectations.
This move could help Snapchat gain back its users but maybe the damage is already done. With this redesign, Stories are returned to the far-right Discover page. In fact, the new design seems to undo most of the major changes made in the previous redesign.More news: Neymar in talks with Real Madrid
Snapchat has stood firm regarding it's decision to redesign, with CEO Evan Spiegel stating that people would get used to it over time. Some users complained that they couldn't find Stories from friends with the separation while others said they didn't like how subscriptions were mixed in with Stories from users that they don't yet follow.
"We are now rolling out an update to address this by sorting communication by recency and moving "Stories" from friends to the right side of the application, while maintaining the structural changes we have made around separating friends from creators and sorting friends" "Stories' by relationships", Evan Spiegel, CEO, Snapchat had said earlier this month, in the company's first-quarter earnings call. As Recode speculates, the move could be because, with separate locations for Stories, fewer users are watching Stories, or perhaps brands are getting fewer views with the separation. Reaching a Satisfaction score of 27 in late January, millennials who identify as Snapchat users gave the brand a low score of 12 in mid-April.