Hamlin, who won a bronze medal in luge in 2014, is a two-time world champion.
He was the first black athlete to win individual Winters gold in 2006.
Davis, the top medal victor among the United States team at Pyeongchang, missed out to luger Erin Hamlin for the role in Friday's opening ceremony, and he will reportedly now not march at all in the opening ceremony. "Team USA dishonorably tossed a coin to decide its 2018 flag bearer [sic]".
American speedskater Shani Davis criticized Team USA's flag-bearer selection process in a tweet Thursday morning. "No problem. I can wait until 2022", Davis tweeted. The vote ended tied at 4-4, which resulted in a coin flip.
It had already been agreed a tie would be broken by a coin toss. "Now being voted flag bearer is a whole new level".
South Korean President Moon Jae-in declared the Pyeongchang Winter Olympics officially open during a ceremony that featured the rival Koreas joining hands and marching together in the small ski resort town in eastern South Korea.
It was later announced that Davis would not take part in the opening ceremony.
Trouble is, Davis isn't likely to get another chance at carrying the flag.More news: Police officer fatally shot in suburban Dallas apartment complex
"I think they're going to be really glad that they made that decision", Hamlin said.
"His use of the hashtag "#BlackHistoryMonth2018" with his latest tweets has spurred some backlash on Twitter (where all discourse is civil and thoughtful, right?) with some followers accusing him of unfairly injecting race into the topic (Hamlin is white).
Team USA has picked it's flag bearer.
"When people keep saying that word, 'fake news, ' over and over again it implies that you can do things and you can never be held accountable for them because you just say that it's fake, " Kelly Rippon said.
The Pyeongchang Olympics have begun with a curling competition featuring a pair of USA siblings in a showdown against a Russian husband-and-wife team competing in neutral uniforms with no national insignia.
Davis is a five-time Olympian with two gold medals and two silver medals in his collection.
More than 2,900 athletes from 92 countries will compete in the Pyeongchang Games, making it the biggest Winter Olympics to date.