Previously, YouTube had been under fire by many for inconsistent enforcement of what is and is not "advertiser friendly", which has resulted in multiple videos across many different channels getting demonetized, which can have an impact on the livelihood of many YouTubers. The company didn't name names, but the video network has been stymied by a wave of extremist videos, adult-themed videos aimed at kids and videos of children that became grounds for predators - all attracting millions of viewers and escalating criticism that its oversight is too lax.
Going forward, size will no longer be the sole determinant when it comes to suitability of a channel for ads. To be considered eligible for the program that is the only way to receive monetization, channels must now have at least 4,000 hours of total watch-time within the last 12 months and 1,000 subscribers. YouTube said a "significant" number of channels would be affected but declined to provide more details. Most sponsors have stricter requirements than YouTube itself, Patreon is almost impossible to generate income on without a large, loyal following, and Amazon Affiliate only pays at scale.
YouTube has announced changes to its partner program, revealing in a blog post Tuesday that the tweaks were created to "better protect" creators. With this announcement, publishers will now be better positioned to make money through advertising. But those traits have also made the site hard to police. While Google has had human reviewers before, it relies heavily on software to flag potential problems. These newest changes appear to be a direct response to this.
As a courtesy, YouTube will work towards fixing external links (via Polygon) to other sites that generate revenue including Patreon, Kickstarter, etc.More news: Poll schedule announced for Tripura, Meghalaya and Nagaland
YouTube will start manually reviewing Google Preferred channels, which refers to its top-tier ad program that contains numerous most popular YouTubers. Mr. Paul apologized for the video and deleted it. YouTube said in a tweet, "Suicide is not a joke, nor should it ever be a driving force for views". I worked very hard to create nearly 400 videos which live on YouTube currently and now I can't even monetize my work?
Last month, the company said it plans to have more than 10,000 people reviewing content by the end of this year, though it declined to say how many people it has in that role today.
The company added that it expects to complete manual reviews of those channels and videos by mid-February in the US. They don't want to start their own network, uploading at least two to three videos a week, in order to meet some arbitrary metric. YouTube said its reviewers are a mix of employees and contractors.