The company confirmed that it was altering the performance of select iPhones which have worn out batteries. For years users have accused the company of slowing down older iPhones, but until recently, those claims were without merit.
It absolutely doesn't help silence accusers and escape public ridicule that the controversial move is dubbed a "feature", released a year ago for the iPhone 6, 6s and SE to "smooth out the instantaneous peaks only when needed to prevent the device from unexpectedly shutting down during these conditions". Apple was accused of planned obsolescence over the iPhone 4s in a NY lawsuit in 2015. We've now extended that feature to iPhone 7 with iOS 11.2, and plan to add support for other products in the future.
You could argue that's a sensible policy, but whether you agree with it or not, Apple should have definitely done a better job informing iPhone 6s and 7 owners.
Apple basically suggests, unsurprisingly, that it's introduced this feature as a benefit for its customers, as it prolongs the longevity of the batteries in their iPhones, even though this essentially means they'll be using a slowed-down phone.More news: Mumbai gets India's first AC local train
It's been deliberately cranking down the CPU speeds to address problems that crop up from a device's aging battery, Apple said on Wednesday.
In the video below are two iPhone 6S handsets, one has a battery with low wear of around 1 percent, the other one has a battery with high wear of around 30 percent.
Apple charges £79 ($79) to replace batteries not covered under the phone's warranty.
"I think this software change is a good change", said Wiens.
For those who hope to save money in replacing a battery, a standalone iPhone battery can cost as little as $45, according to Kyle Wiens, founder of a self-repair manual website called iFixit.
"They should have been letting us know beforehand, and there should have been an option to turn the feature off", said Creative Strategies analyst Ben Bajarin.