The National Retail Federation estimates that 69 percent of Americans, or 164 million, people will take advantage of the deals retailers offer on a vast variety of goods in stores and online. Today, Cyber Monday is viewed as the online equivalent of Black Friday.
Cyber Monday, a term coined by Shop.org in 2005, got established when retailers saw a trend of consumers shopping online on the Monday after Thanksgiving.
Hundreds of people are lining up to get into Best Buy locations across the United States for Black Friday sales.
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Amazon hasn't released any sales figures but said on Friday that customers in the USA were shopping at "record levels".More news: Trump says Republican Roy Moore must be elected in Alabama
Top Amazon Black Friday 2017 Deals Tracker: Amazon is the king of Black Friday.
Amazon is estimated to be responsible for almost half of all online sales on Black Friday so far.
If you're hoping to bag a bargain in technology, small appliances, cutlery, kitchenware or Apple products then Black Friday is best for you. Most of the Walmart Black Friday 2017 deals will be available online this year. For years, Black Friday, the day after Thanksgiving, remained one of the busiest shopping days of the year, even though it is losing its preference these days with more and more online shopping.
The deals have been offered for days in the run-up to the event, as consumers were expected to spend nearly £8 billion over just a few days. Sure - there were plenty of lines at many stores in the pre-dawn hours, but the day has calmed down as those seeking door busters were replaced by less urgent, more purposeful customers, according to reports.
"I think Black Friday has started off people's Christmas shopping, there's quite a lot of shopping bags knocking about".