Well, noon ET has come and gone, and what we're left with is this: N.E.R.D.is back, and their return is heralded by the new Rihanna-featuring single, "Lemon".
In the music video (above), the Fenty Beauty mastermind can be seen shaving a girl's head in a dimly lit room.
Rihanna lends her vocals in the song, and also stars in the video, which was co-directed by Todd Tourso and Scott Cudmore. That woman (Pharrell's real life dancer Mette Towley) ends up being the focus of "Lemon" as she dances in an indoor flea market. Then yesterday, there were cryptic tweets from Pharrell Williams and Zane Lowe telling people to tune into Lowe's Beats 1 Apple Radio show today at noon ET.More news: Faheem Ashraf becomes first Pakistan bowler to take hat-trick in T20Is
The glasses will launch this Saturday, Nov. 4 at CompexCon, where N.E.R.D. will perform live for the first time in three years. While a forthcoming project from the Virginia Beach trio has yet to be confirmed, rumors have been circulating that N.E.R.D.is gearing up for a momentous run.
Lemon is the first song from the Pharrell Williams fronted band and two versions have been released, one with and one without Barbadian superstar Rihanna.