Essential Phone gets massive price cut ahead of iPhone X launch


It is important to note here that you will obviously won't get any service support from the Essential outside US. To redeem the credit on Essential's page, customers must use their phone's IMEI and serial numbers, as well as the email address they used to purchase the handset.

At the new $499 price, I think it is almost a no-brainer to pick up the Essential Phone.

Despite sporting an interesting design, edge-to-edge display, and having introduced the screen "notch" well ahead of Apple's iPhone X, the Essential Phone hasn't really taken the U.S. market by storm, with some suggesting that the attention the phone initially got was down to Rubin's involvement as a pioneer of Android, rather than the handset's credentials. This is awesome since $700 for a new phone was too high.

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That's not where it ends though; the loyal customers who did manage to buy the phone at its original price of $699 win themselves an essential store code called "friends and family code". The Essential Phone was positioned as an alternative to the iPhone and every high-end Android handset available right now, and the company convinced plenty of investors that the Essential Phone has a bright future. "We could have created a massive TV campaign to capture your attention, but we think making it easier for people to get their hands on our first products is a better way to get to know us". This means that the phone drops down from flagship price territory, now competing with cheaper offerings like the Moto X4 and the OnePlus 5.

Thanks to the price cut, you now get a premium device for just $499. That's especially true knowing that Essential has improved its camera software since we first reviewed the handset in the summer, even if it's not about to make a Pixel 2 owner nervous.