Microsoft Has Given Up On Trying to Make Windows Phones a Thing

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Moreover, he also said that the reason for no longer continuing to build new features and hardware for Windows 10 Mobile is that companies aren't investing much in developing new apps, reason being there aren't enough users for whom they would like to develop apps. Hence, it is now very unlikely for consumers to see a Surface-branded phone or newer Windows 10 Mobile-running hardware.

Ultimately, it seemed that Microsoft's late entry into the smartphone universe with Windows Mobile and Windows Phone were just... too late.

In a series of tweets, Belfiore reassured platform fans that the team would definitely still support Windows 10 Mobile with bug fixes and security updates.

Microsoft ended support for Windows Phone 8.1, the most popular version of its mobile operating system in July. However, the company has never officially admitted the same.

According to market research firm Kantar, Windows phones account for just 1.3 per cent of the market - from from 2.4 per cent previous year - in the US. In any event, Windows Phone 8 did mature over its short lifetime, gaining many features other platforms had had for ages. Compare that with Android's 64 percent share of new phone sales and 34 percent for iOS (figures that are closely matched in the United Kingdom and Australia).

The inevitable has happened: Microsoft has effectively declared that Windows 10 Mobile is dead in the water.

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'We regret to inform you that at the end of March, the app version you're using is no longer supported and you cannot send and receive messages.

Microsoft culled thousands of jobs in a trimming-down of its phone business past year, and the company has consistently shied away from talking about mobile in recent times.

In all fairness, Microsoft did its best to push its Windows mobile platform, but Google's Android and iOS always maintained the lead.

They tried "VERY HARD" to incentivize the app developers. The resulting small userbase has made investment in app creation unattractive to developers, perpetuating a bottomless cycle of downward decline.

(2/2) As an individual end-user, I switched platforms for the app/hw diversity.

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