Netflix is raising its prices on some plans; shares rise

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In November, Netflix will raise prices for USA premium subscribers for the first time since 2014.

The cost of the streaming video giant's basic plan, at $8 a month, will remain unchanged.

A top-level plan that includes super-rich 4k video and watching from four screens at a time got a two-dollar price hike to $13.99 monthly.

Wall Street appeared to approve of the move, as Netflix shares were up almost 4% to $191 apiece in midday trading.

The company is scheduled to report quarterly earnings on October 16, which should offer a sense of its worldwide drive for subscriptions as well as any sign of a ceiling for USA subscription levels.

The changes affect new US members, while existing members will be alerted of the price change on October 19 ahead of their next billing cycle.

With the price increases, Greenfield expects Netflix's global subscriber growth to slow "modestly" in 2018 (with 20.2 million net new subs vs. 20.9 million projected for 2017) and then re-accelerate in 2019 to 21.1 million net adds.

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Netflix users will soon see a spike in their bill after the company announced it is raising prices.

Speaking to Gizmodo, a Netflix spokesperson cited more original and interactive content as reasons for the shift.

The cost of the popular streaming service is about to go up, but how much?

The company in July reported that ranks of subscribers to its streaming service grew in the second quarter of this year to 103.95 million.

Netflix passed the 50 million subscriber mark earlier this year, passing the number of subscribers to America's largest cable companies.

Those series' success helped Netflix land more Emmy award nominations than any TV network besides HBO this year. Hulu pricing on content without commercials costs $11.99 per month.

What do you think, will you be put off by the 10 percent price hike that you'll cancel Netflix? The change will roll out to existing U.S. members "over the course of the next several months", Netflix said.

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