This is the three year anniversary of the release of "Shake It Off" and the announcement of her album 1989, and as such, fans are on high alert hoping this means the pop princess is about to drop something big on her fans.
Apart from that, the 10-time Grammy Award victor also has many endorsement deals. Another joined in on the excitement, tweeting, "Ladies and gentlemen, Taylor Swift has broke the internet".
Fans, however, say this isn't "like her" and that they don't think she was hacked, but rather is planning a calculated publicity move. Her new era is upon us!
Her last album, "1989", came out in 2014. "Taylor Swift is suddenly gone. what is happening?" Swift has been rumored to be working on new music, perhaps with a fall release in mind.
Taylor Swift: Are you teasing us?
This year, she released the Fifty Shades Darker collaboration "I Don't Wanna Live Forever" with Zayn, and has been using her social media platform to support fellow artists like Lorde and HAIM. I used to hack/brute force accounts back in the day.
Back in 2015, Taylor was targeted by hackers who took over her Twitter and Instagram accounts because the star quickly regained control of her profiles.
Meanwhile, it does appear Taylor is gearing up to reveal new material after fans spotted that her DIRECTV page has listed she will be appearing on Good Morning America.
Talk about a blank space!More news: Trump scraps business forums after CEOs resign in protest