But T-Mobile is now targeting a new segment of the population: seniors.
T-Mobile is kicking the week off with the announcement of a new rate plan. That's exactly what T-Mobile is introducing this week, with version of its unlimited plan aimed at older adults without kids, or who have finally managed to cut their kids loose from the family plan.
T-Mobile's plan - which is frankly a solid deal on its own merits - is a clear update to a market competitors have neglected.
The Un-carrier on Monday cast its unlimited net wider, offering the older segment of the population two lines of limitless talk, text, and data for $60 (with AutoPay). The same unlimited calling, texting, data, and perks come standard with T-Mobile, and they're compatible with more than a flip phone from 2003. Here's a list of reasons to switch t0 T-Mobile, and the catches you need to be aware of.More news: DIRECTVNOW Signs Deal to Carry Live Local CBS, CW, And More
The new plan, representing half off the standard price of $120 for two lines, starts August 9 for consumers over age 55, T-Mobile said Monday in a statement. That's cheaper than the carrier's regular plans, which start at $70 for one user, with the price per line going down until it reaches four lines at a total of $160.
It's hard to argue with accusations of "senior" AT&T and Verizon plans patronizing today's "modern, mobile adults", who like to spend nearly the same amount of time on their smartphones as "Gen Xers and Millennials".
T-Mobile CEO John Legere speaks at CES in January.