Facebook To Offer Publishers Subscription Model Support

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Facebook's head of news partnerships, Campbell Brown, confirmed the subscription service is coming at an industry conference in NY on Tuesday.

The social network will test a feature that limits the number of stories that can be read in its Instant Articles section Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, U.S. media reported on Wednesday.

According to a media outlet, TheStreet, "A paywall is under construction in Facebook's Instant Articles section where the social network has agreements with select outlets to publish directly to the platform".

The move is to let the people subscribe to publications through Facebook's "Instant Articles" feature and support major publications with metered paywalls and "freemium" models. Running a news paywall also give Facebook access to vital data that it could leverage to produce more relevant video content or sell targeted ads. "Subscriptions are not a one-size-fits-all model, and we have been working closely with several partners around the world to determine what a potential solution might look like".

Facebook To Offer Publishers Subscription Model Support
Facebook To Offer Publishers Subscription Model Support

The service Now Articles works according to the business-model, classic of Facebook and that has led to its success: the free and pay via the advertisements displayed on the pages, in this case on the articles. The idea is to allow users to read 10 articles free of charge in order to encourage them to take a paid subscription. Some publishers have cut back on Instant Articles because they struggled to profit from it.

Facebook is looking for more revenue channels and could start testing a paywall for subscription news stories.

Today Facebook is introducing for Instant Articles publishers an analytics comparison tool.

Facebook also touts Instant Articles as a platform for publishers to reach a wider audience.

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