Google launches news feed feature for its Android and iOS app


What is new here, Google said "your feed will not only be based on your interactions with Google, but also factor in what's trending in your area and around the world".

The company said that it will be rolling out the new feature internationally over the next couple of weeks.

Google has updated their Google mobile application to allow people to get news that is personalized to their interests. After just over a month of testing, Google is now apparently bringing the functionalities to more users, though the majority of those affected by the change are only seeing one of the two experimental tabs. This all seems similar to what Google has done before with Google Now, but now it is the Google Feed, I guess.

The Google Feed's competitiveness is directly derived from the company's long term project of anticipating and prioritising user needs.

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Technology giant Google has recently introduced some new features, including innovative anti-phishing tools and OAuth apps white-listing, to enhance security of its G Suite users. It goes on to add "You'll see cards with things like sports highlights, top news, engaging videos, new music, stories to read and more". It will also be integrating its fact checking feature from Google News "when available". But iGoogle was only shown to those who were logged in and had selected to use iGoogle, rather than the default simple search box Google homepage. However, instead of focusing on news from your friends or business interests and partners, based on what it knows about you, it will include and also presume things that you will be of interest to you.

To avoid the so-called "filter bubble effect" where people only follow content aligned with their pre-existing point of view, Google's feed will include stories from a variety of publishers. A user can just tap on a card, and choose to unfollow the topic or say they are not interested in the same.

And Google collects every little piece of that information - whether you are searching something for your work, out of curiosity or you're using Google maps or watching a new Nicki Minaj song on YouTube.