Things are getting just a little bit weird over at Atari.
Today, Atari announced its entry into the wearables market, with the unveiling of the Speakerhat. Initial reports were skeptical, but suffice to say there is more excitement for the Ataribox, than there will ever be for a boombox you can put on your head.
Atari, best known for its 1977 Atari 2600 home game console, says that the hat has high-fidelity stereo speakers and a microphone that can connect instantly to any Bluetooth-enabled device.
Atari plans to make a Blade Runner 2049 hat as well as a number of other Atari-branded lifestyle products.
But, much like a box of chocolates, the Speakerhats aren't about what's on the outside.More news: This male BBC star earns £2m more than his female counterpart
Video game console company Atari has released a "Speakerhat" baseball cap with stereo speakers embedded inside. It's a hat. It's a hat with speakers to be precise and Atari is calling it the Speakerhat. But Atari didn't stop there.
Of course, it seems that we're forgetting one major advantage of headphones in talking about the Speakerhat: privacy.
It also includes a microphone to enable voice commands/chat when connected to a mobile device and has a "multiplayer mode" that'll enable multiple Speakerhat owners to listen to the same stream simultaneously.
"Atari has transcended its seminal gaming origins to become a true pop culture lifestyle brand, but disruption remains deeply rooted in our DNA", said Michael Arzt, the chief operating officer of the new Atari Connect division, a subsidiary of New York-based Atari.
'With the recent reveal of our Ataribox project and now with Speakerhats, we envision a full range of connected personal devices that live at society's intersection of entertainment, technology and social connectivity that legendary film worlds like BLADE RUNNER 2049 foretell.
The "Speakerhat" from Atari is just as the name suggests, a hat with built-in speakers. And hey, it could have been worse: The company could've chose to put the Ataribox's wood paneling on the Speakerhats.