The demand for advertisements from advertisers is more on Facebook and Twitter as the world is highly populated by ad-blocking through browsers.
Facebook says its revenue growth will slow down "meaningfully" this year as a result.
Facebook announced that this change will fully launch before the end of 2017 first on a very restricted level with few ads but later a whole wide range of options will be enabled gradually. It's even paying video publishers to make TV shows for Facebook, a chance for more video ad inventory.
Monetizing policy is being more focused at Facebook and lately it is learned the Facebook Messenger app to get advertisement too.More news: Priyanka Chopra, Not Attending IIfa 2017 NY
It started testing ads in Marketplace, its Craigslist-style shopping section for buying or selling used goods, yesterday. One such recent experiment saw the arrival of a new version of the timeline for some users via a rocket icon in the Facebook app.
Facebook describes what is then displayed as "top posts for you from across Facebook".
"We are starting a small test that shows ads to a small percentage of people using Marketplace in the USA and will evaluate the response before determining how we move forward", Michelle Bonner Techel, Product Marketing Manager at Facebook, said in a statement per Recode. Piper Jaffray believes Instagram did $2 billion in revenue in 2016, and that its revenue will grow to $22 billion by 2021. But it would be better to have two.