Google's VR180 Initiative Sacrifices 360 Degrees For High Quality Video

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VR is more expensive to produce, Wojcicki said, so YouTube has been working on the new format with the Daydream team and partners like LG and Lenovo to produce a new, lower-cost VR180 camera in the $200-$300 range.

But back to the stats: "Today, I'm pleased to announce that we crossed a big threshold: 1.5 billion logged in viewers visit YouTube every single month", wrote CEO Susan Wojcicki in a follow-up blog post published this morning.

There are already a handful of VR180 videos on YouTube featured by Google itself, though they look just like regular YouTube videos on browsers.

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You have to face forward while watching them, meaning you can't turn and look back, but they'll still be immersive when you watch them through the YouTube app with a compatible headset, such as Google Cardboard, Google Daydream, or PlayStation VR. VR180 is a simpler format, and it will soon be supported in video editors such as Adobe Premiere Pro. From vlogs, to makeup tutorials to music videos - your videos will work great in VR. Creators who want to test VR180 capabilities early can apply to test drive a VR180 camera from YouTube Spaces around the world.

Google is also opening up a certification program so other manufacturers can create VR180 cameras-starting with Z CAM. YouTube just announced VR180 a format that is created to make 3D content a lot easier to access.

Google said the above move is aimed at simplifying the entire concept of 360-degree videos in the first place. You can't find VR180 videos yet on YouTube but if you're a creator, feel free to ask Google and loan a VR180-enabled camera. The VR videos would be displayed as normal flat, high-resolution 2-D videos on desktops. The launch of the new format is also accompanied by similar efforts to launch suitable hardware to actually shoot the video. "When we compare that [metric] to TV, people - in some countries like the USA - watch up to four hours per day, so we think there's lots of room to get people to watch even more YouTube", said the CEO.

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