Facebook may have missed out on streaming the country's most popular sport, but it has signed a deal to broadcast America's pastime.
Major League Baseball and Facebook have agreed on a deal that will see 20 games streamed live via the platform starting Friday, highlighting the increasing willingness of USA sports to embrace social media.
Amazon recently snagged the rights to stream 10 of the NFL's games.
This MLB partnership is another example of Facebook kicking its premium video aspirations into high gear.
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The Play Ball initiative is a part of Major League Baseball's mission to "inspire everyone to play ball", beginning with the society's youth.
The Rockies-Reds matchup is the first of 20 games which Major League Baseball will live stream on Facebook.
The NBA has hosted seven regular-season games at London's O2 Arena since 2011, as well as pre-season matches there and one at Manchester Arena. Twitter signed a similar deal with the league's video tech arm a year ago.
The move was made Thursday before the Marlins began a four-game series against the Dodgers, and was retroactive to Wednesday. Watching sports games online enables people to embrace the social aspect in ways that were previously unknown.
Expansion has been the name of the game in professional sports over the last few years. It's not surprising that the world's largest social network is further expanding its footing in the live streaming arena. Are you going to watch tonight's game live on Facebook or on Twitter?