Facebook Messenger 2.0 adds AI and bot support


Starting Tuesday, it is adding food delivery, so if you say you're hungry, it might suggest to order some munchies through Deliver.com.

These changes and more should start rolling out to all users of Messenger today.

Chat Extensions allow multiple users to message the same business at the same time. "Through this commerce-enabled bot we are able to leverage a new engagement channel with our guests". It turns a company's frequently asked questions, like hours and location, into automatic replies on Messenger.

Facebook brought bots to Messenger one year ago, giving businesses the ability to deliver automated customer support and content via AI. That's up from just 33,000 in September, and none last April, when the bot integration was announced.

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The prime thrust for Mastercard into bots-or really any other edge device or software-is to extend the reach of its payments capabilities into the new realm of consumer interaction. Think of them as an extension of the personal assistants already present in apps like Messenger and Allo, but with a different focus. The more you use M, the more it will make relevant suggestions to you.

The Western Union Company (NYSE: WU) is a leader in global payment services.

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Messenger Platform 2.0 emphasizes discovery, with an aim to make it easier to discover those businesses. Odilon Almeida, president of Global Money Transfer at Western Union, told ZDNet that the financial services company isn't anxious about customers finding their bot.

Explains the company, the Spotify bot will be able to serve up music recommendations based on mood, activity, or genres, or you can search across Spotify's catalog to share songs, albums and playlists with your friends in your Messenger chat. Additionally, for a money transfer bot like Western Union's, "mouth to mouth is very powerful", Almeida noted. With over one billion users, Facebook Messenger has huge, huge potential.

"Companies are finding success on the platform across a variety of use cases", he said.

While Subway's current mobile order and pay app gets tens of thousands of users each day, its Facebook page has more than 25.4 million likes, giving the brand a chance of converting its followers into customers.

Available today, ScribbleChat for Messenger enhances messaging with a personal touch, and empowers people to never message each other via plain text in the digital era.

"You want to meet the customers where the customer is, and that's where we are, in messaging apps". Bots can be found in a lot of places on the internet.