Facebook CEO sees augmented reality's future in the camera

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"Photos and videos are becoming more central in what we share than the text", said Facebook founder and chief executive officer Mark Zuckerberg, who offered his take on the future of the social network at its annual developers conference in San Jose, Calif. If you would like to discuss another topic, look for a relevant article. Facebook, of course, would love to bury the idea that it's just copying the "camera company". Developers will be able to more easily build programs that live inside Facebook's camera, like selfie filters, informational tags or art associated with real world objects, and games, according to Facebook's keynote presentation.

Well everyone, now you can have your Facebook masks and make 'em, too. Farmville and Words With Friends became synonymous with addictive online gaming on the platform. "But I think they're trying to work on it", Octane AI's Megan Berry said. Apple CEO Tim Cook is said to be focusing on this area. "We've made commitments to our users".

Nevertheless, the war between Facebook and Snapchat continues.

AR Studio is now in closed beta for Mac developers.

Mark Zuckerberg cares about a few things: his family (including his dog Beast), live video and VR, and destroying Snapchat.

But, when it comes to business, it's clear he wants no part in a friendly relationship with Snapchat. "We have a lot of work to keep doing all we can to prevent tragedies like this from happening", he said.

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Bots required expertise that most brands didn't have, and required an entirely different way of thinking about social-media strategy.

Facebook is planning to tap into augmented reality technology popularised by the hit smartphone game Pokemon Go. The U.S. election also put fake news and its impact on real-life decisionmaking in the spotlight. It also integrates with music services and has businesses including American Express, Hyatt, PayPal and Subway building services with it.

Before the event kicks off from 10:30 p.m. today, here's what we expect from Facebook's vision for this year.

In some ways, this could be the test of whether Snapchat is unique in its ability to build its user interface on the camera, or merely the first.

"There are more opportunities for discovery", said Buchroitner, whose company's bot reached the milestone of 3 million users this week - and was featured in a video clip played during an f8 presentation by Facebook's David Marcus.

Zuckerberg's focus on products - rather than his company's role in shaping the world, as mentioned in his manifesto two months ago - was a reminder of why tech investors have come to love Facebook, giving it a market value over $400 billion.

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